Audēre.
A bold identity.
An unmistakable presence.Brand identity, illustration & packaging for Hertelendy Vineyards.
Built to be bold.
Some brands are designed to fit in. Audēre was designed to make a statement.
Created for Hertelendy Vineyards, this visual identity combines the drama of classical heraldry with the attitude of a contemporary luxury wine brand. Every detail was considered, from the custom lettering to the intricate illustration that defines the bottle.
As Brand Director and Illustrator, I led the creative direction and developed the artwork that gives Audēre its distinctive identity.
Modern heraldry.
The identity draws from the visual language of heraldry: powerful animals, elaborate ornamentation, regal symbols, and carefully balanced compositions. These traditional elements were reinterpreted through a darker, more expressive visual direction.
The art of the details.
A custom, intricately layered composition designed to reward a closer look.
Craft in every line.
The illustration is built on contrast, rhythm, and symmetry. Dense ornamental forms frame the central heraldic composition, while carefully controlled highlights bring dimensionality to the artwork.
Against a near-black background, the deep teal palette creates a distinctive visual presence without relying on conventional luxury cues.
A name with character.
Blackletter-inspired typography anchors the identity in tradition while its dramatic silhouette reinforces the distinctive attitude of the Audēre brand. The ornamental flourish adds another layer of craftsmanship and refinement.
From artwork to object.
A successful identity has to work beyond the screen. The Audēre artwork was translated into a physical packaging experience, preserving its intricacy while creating a dramatic impression on the finished wine bottle.
A brand that dares.
The finished Audēre identity brings together custom illustration, distinctive typography, and a deliberately restrained color palette.
The result is a cohesive visual system that carries across the bottle, label, and packaging details, giving Hertelendy Vineyards a memorable and unmistakable expression for Audēre.
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