SureFire / Art direction & web development / 2018-2019
BLACK FRIDAY.
FULL INTENSITY.
Campaign creative. Digital execution. Mako Blue brought art direction and web development together for SureFire's Black Friday, Cyber Monday, and holiday campaigns.
Explore the work
Client
SureFire
Campaign
Black Friday / Cyber Monday / Holiday
Our role
Art direction & web development
The project
THE VISION.
THE BUILD.
ONE PARTNER.
Black Friday is a moment when every brand competes for attention. For SureFire, Mako Blue's role spanned both the campaign's visual direction and its web development.
From how the campaign looked to how it came to life online, the work brought creative direction and digital execution into the same process.
ART DIRECTION
Shaping the visual direction of SureFire's Black Friday campaigns.
WEB DEVELOPMENT
Bringing the campaign work to life on the web.
01 / Campaign creative
ONE CAMPAIGN.
EVERY TOUCHPOINT.
A visual identity carried across social, email, and the web.
02 / Email creative
FROM INBOX
TO CAMPAIGN.
Black Friday and Cyber Monday email designs.
Select an image to view the full-size artwork.
03 / Web experience
A SEASON.
CONNECTED.
The holiday gift guide brings campaign storytelling and product discovery together.
04 / Behind the experience
STRUCTURE BEFORE STYLE.
Original wireframes for the holiday gift-guide experience.
Your next campaign
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NEXT MOVE COUNT.
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